Data handling
Subscriber data should be handled carefully, with access control, backups, privacy policy, export/deletion processes and secure hosting practices.
Trust and responsibility
Security, deliverability and responsible sending.
Absolut Mailing is built as a serious email marketing platform. That means clear limits, responsible use, safer technical setup and honest deliverability expectations.
Authentication
Sending domains should use SPF, DKIM and DMARC where possible. These records help mailbox providers verify sender identity and improve deliverability.
List quality
Clean lists, valid consent, unsubscribe links and suppression rules protect sender reputation and reduce complaint rates over time.
No spam policy
The platform is not positioned for spam, scraped databases, phishing, deceptive promotions or abusive bulk sending of any kind.
Realistic expectations
No tool can guarantee inbox placement. Reputation, content, engagement, authentication and sending history all matter — we are transparent about this.
Setup support
Optional deliverability setup helps customers understand DNS, sender profiles, list warmup and sending limits before scaling volume.
Before you send
Recommended sending checklist.
Following these steps before scaling your campaigns gives your emails the best chance of reaching the inbox.
- Use a real business domain and authenticated sender address — avoid free email providers for bulk sending.
- Configure SPF, DKIM and DMARC records for your sending domain before your first campaign.
- Start with small volume and increase gradually to build a healthy sender reputation.
- Send only to engaged subscribers and remove invalid or inactive contacts regularly.
- Use clear, honest subject lines and a recognizable sender identity in every email.
- Include a working unsubscribe link in all marketing emails — this is a legal requirement in most regions.
- Monitor bounces, complaints, unsubscribes and engagement after every send and act on the data.
Want help setting this up correctly?
Our optional setup services cover DNS authentication, sender profile configuration, list warmup guidance and deliverability foundations — available as a one-time add-on to any paid plan.